Dr. Shahid Rasool

+92 389 281026, Ext: 2278
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Dr. Shahid Rasool

Assistant Professor

Qualifications:PhD (Marketing) Universiti Malaysia Sarawak (UNIMAS), Sarawak,  Malaysia Research Interests: Consumer Behavior, Neuromarketing, Social Marketing


Shahid Rasool is currently working as an Assistant Professor of Marketing at Ghulam Ishaq Khan Institute, Pakistan. Prior to this he was working as an Assistant Professor at Shifa Tameer-e-Millat University and Iqra University. He has earned his Ph.D. from University of Malaysia Sarawak, Malaysia., as well as a Master of Science and MBA in Marketing from Mohammad Ali Jinnah University in Pakistan. He also holds a Bachelor of Arts in Math and Economics from the Bahauddin Zakariy University in Multan, Pakistan. His research work is mainly focused on consumer behavior, sustainable development, and neuromarketing, He has published in international journals such as Sustainable Development, Corporate Social Responsibility and Environmental Management, Journal of Management Development, and International journal of business and society.


Mubushar, M., Rasool, S., Haider, M. I., & Cerchione, R. (2021). The impact of corporate social responsibility activities on stakeholders’ value co-creation behavior, Corporate Social Responsibility and environmental Management, 1-15, https://doi.org/10.1002/sd.2147

Rasool, S., Rehman, A., Cerchione, R., & Centobelli, P. (2020). Evaluating consumer environmental behavior for sustainable development: A confirmatory factor analysis, Sustainable Development, 1-13, https://doi.org/10.1002/sd.2147

Rasool, S.,  Cerchione, R., & Salo, J. (2020). Assessing ethical consumer behavior for sustainable development: The mediating role of brand attachment, Sustainable Development, 1-12. https://doi.org/10.1002/sd.2110

Rasool, S., Abdu Shakur, M.M., Mughal, Y. H., & Awang, Z. (2019).  Validating a measure for altruistic self towards the responsible plate food consumption: A mix method approach, International Journal of Business Society20(1), 211-228.

Kiyani, A. A., Ayupp, K., & Rasool, S. (2019). Construct validation of organizational citizenship behavior in an Asian context: An evidence among academicians in private universities in Pakistan, Pertanika Journal of Social Sciences and Humanities, 27(T2), 155- 175.

Kiyani, A. A.,  Ayupp, K., & Rasool, S. (2018). Construct validation of job characteristics in an Asian context: An evidence from private universities in Pakistan, International Journal of Business Society, 19(3), 816-832.

Kiyani, A. A.,  Ayupp, K., & Rasool, S. (2018). Exploring the construct of task performance of academics in an Asian context: Teaching is different from research, Evidence-based HRM: A Global Forum for Empirical Scholarship6(1), 25-38.

Siali, F., Shakur, M.M.A., & Rasool, S. (2017). Customer satisfaction and repurchase intention in online social network (OSN) shopping experience, International Business Management11(12), 2119-2129.

Rasool, S., Kiyani, A.A., Siali, F.B., Ting, H., & Shakur, M.M.A. (2017). Consumer innovativeness in a consumer-company relationship and the mediating role of consumer value: An empirical study of cell phone users in Pakistan, International Review of Management and Marketing7(1), 379-388.

Busari, A.H., Mughal, Y.H, Khan, S. N., & Rasool, S. (2017). Analytical cognitive style moderation on promotion and turnover intention, Journal of Management Development36(3), 438-464.

Mughal, Y.H., Busari, A.H., Qasim, F., Nizamani. Q., & Rasool, S. (2016). Synthesizing the theories and models of cognitive style: Reviewing the Literature, Science International28(2), 1463-1468.

Rasool, S., and Hamid, M. (2013). Conservatism bias and carbon finance: A cross-sectional comparison, Business Management Dynamics3(1), 17-25.

Rasool, S., Kiyani, A.A., Aslam, M. J., Akram, M. U., & Rajput, A. A. (2012). Impact of organizational culture on employee’s career salience: An empirical study of banking sector in Islamabad (Pakistan), International Journal of Business and Social Sciences3(7), 299-306.

Hamid, M. & Rasool, S. (2012). Factors affecting the brand recognition; An exploratory study of milk industry of Pakistan, Global Journal of Management and Business Research12(7), 75-82.

Rasool, S., Kiyani, A., Khattak, J.K., Ahmed, A., and Ahmed, M.A.M. (2011). Impact of materialism on compulsive consumption in Pakistan, African Journal of Business Management6(49), 11809-11818.