Dr Muhammad Faisal Rasheed

Ext 2209
Office G 3 SMGS

Muhammad Faisal Rasheed

Assistant Professor (Marketing) – HEC Approved Supervisor


  • Ph.D, Management Sciences (Marketing), IAE Aix-Marseille School of Management Aix Marseille University France
  • Master Research, Marketing, IAE Aix-Marseille Graduate School of Management, France,
  • M.S.B.A., NUML Islamabad, Pakistan

Research Interests:

Purchasing Ethics, Healthcare Services, Customer experience, Immersive Technologies, Sustainable development, Tourism, and hospitality


Selected Publications

Junaid, M., Goudarzi, K., & Rasheed, M. F. (2024). Conceptualization and Validation of Customer Participation in Healthcare: A Study on Chronic Illnesses Management. Journal of Services Marketing. https://doi.org/10.1108/JSM-07-2023-0270 [IF 4.5, HEC W category, ADBC A, ABS 2]

Wang, T., Li, M., & Rasheed, M. F. (2024). The nexus between resource depletion, price fluctuations, and sustainable development in expenditure on resources. Resources Policy, 89, 104629. https://doi.org/10.1016/j.resourpol.2023.104629 Policy [IF 7.2, HEC W category, ADBC B, ABS 2]

Junaid M, Rasheed MF, Gurdazi K, (2023) Advancing Customer Experience through Service Design: A study of Mega shopping malls. International Journal of Retail & Distribution Management https://doi.org/10.1108/IJRDM-03-2023-0187  [IF 4.9, HEC W category, ADBC A, ABS 2].

Soboha NK, Safi A, Rasheed M.F, Hasnaoui A, (2023). Examining the role of natural resource rent, environmental regulations, and environmental taxes in sustainable development: Evidence from G-7 economies, Resource Policy https://doi.org/10.1016/j.resourpol.2023.104071 [IF 7.2, HEC W category, ADBC B, ABS 2]

Rasheed MF, Zaheer N, Hassan W, Junaid M, (2023) Role of Sustainable Supply Chain Management Practices in Boosting Environmental Performance. Empirical Evidence from Textile sector of Developing Economies. Geological Journal, https://doi.org/10.1002/gj.4810  [IF 3.21, HEC W category]

Rasheed M.F., Husser, J., Junaid, M, (2023). Ethical decision-making in purchasing channels: A context for developing B2B Markets. Supply Chain Forum: An International Journal https://doi.org/10.1080/16258312.2023.2207704  [IF 0.7, HEC X category, ABS 1].

Social media & sharing icons powered by UltimatelySocial