New Product Development

This course offers an in-depth examination of the strategic importance of understanding customers and their needs, including both theoretical and practical analyses of the rationale and limits of the marketing concept, marketing planning, segmentation and positioning, and the long-term value of customers. The course contents include product development processes and organization, product planning, high functioning teamwork; CAD/solid modeling, customer/user needs assessment, personas and empathic design; translating the „voice of the customer?; concept generation, selection and development; decision analysis, concept testing, taguchi method and experimental design, product architectures; design for assembly/ manufacture prototyping; information technologies; design optimization; universal design and entrepreneurship; and innovation and intellectual property.

Hours: XYZ where X = Lecture, Y = Lab, Z = Credit
All hours are per week.
3 Lab hours constitute 1 credit hour
1 credit hour implies 1 lecture of 50mins per academic week. 16 weeks in total.
Pre-Requisite courses are courses required to be completed before this course may be taken
Co-Requisite courses are courses required to be taken along with this course