Marketing Management

Marketing ManagementHours: 3 0 3

Marketing management course is geared toward providing an understanding of the rationale for marketing decisions from a managerial perspective. This course will teach student about how to integrate theory and practice. Students will have to apply analytical techniques they have learned in this course to make strategic marketing decisions. The course contents include introduction to marketing; marketing environment and market analysis, market research; buyer or consumer behavior; consumer decision making; marketing research and analysis; market segmentation, targeting and positioning; product concepts; product management; service and nonprofit marketing; pricing strategy; placing strategies; wholesaling and industrial distribution; retailing; promotional strategies; and intercultural and international marketing.

Pre-requisites: NoneCo-requisites: None

Hours: XYZ where X = Lecture, Y = Lab, Z = Credit
All hours are per week.
3 Lab hours constitute 1 credit hour
1 credit hour implies 1 lecture of 50mins per academic week. 16 weeks in total.
Pre-Requisite courses are courses required to be completed before this course may be taken
Co-Requisite courses are courses required to be taken along with this course

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