Marketing Management

Marketing ManagementHours: 3 0 3

Concept and history of marketing, Marketing process, Four Ps, Company analysis, Competitor analysis, Customer analysis, Segmentation, Targeting and Positioning, Product, Services and Branding strategies, Pricing, Integrated marketing communication, Channels of distribution.

Pre-requisites: NoneCo-requisites: None

Hours: XYZ where X = Lecture, Y = Lab, Z = Credit
All hours are per week.
3 Lab hours constitute 1 credit hour
1 credit hour implies 1 lecture of 50mins per academic week. 16 weeks in total.
Pre-Requisite courses are courses required to be completed before this course may be taken
Co-Requisite courses are courses required to be taken along with this course

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